Google Ace: Google's New Beta Programme
We recently stumbled on Google's new beta programme, Google Ace...
http://www.google.com/ads/innovations/ace.html
It’s a new tool that is in Beta from Google that allows you to run two separate PPC campaigns alongside eachother so you can see the real time effects of the optimisation work that you are putting in. It looks really interesting to us and flies in the face of Google's concern that 'over optimisation' of PPC accounts is an issue that Google is facing.
- Google Ace
It's in beta in the USA at the moment and we are currently in the process of having some of our PPC accounts approved for the beta test. We will let keep you updated with our progress. If anyone is already using Google Ace, we'd be interested to hear your thoughts on this latest innovation from Google.
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