Google's New Max CPC Bids: £700!
We discovered this week that Google has recently updated it's Max CPC bids. Google's Max CPC bids have always been £70 in the UK, but we found this week that this has now been updated so you can now have a Max CPC bid of £700!
- Google New Max CPC Bid
So what does this mean?
1. Google is trying to generate more revenue for itself by increasing the Max CPC bids.
2. Affiliate Bidding Wars take on a whole new meaning! As reported in our previous post Affiliate PPC Bidding Wars: Part 1 – The Background affiliates bid at the max CPC of £70 in order to ensure that their ad appears for a certain keyword. However, it is easy to push an advertisers price, but the stakes have been raised with this new limit of Max CPC. Affiliate's wont be able to afford to lose £700 per click if they are having their prices pushed.
As described in our previous post Google Click Fraud you can get away with clicking on an advertisers ad upto 3 times per day before Google Click Fraud comes into play. As a result this could mean a whopping £2100 spent on terms each day (and this can happen in the space of seconds without you being able to react to it.)
Agencies beware! If you are an agency and have your clients brand term at the max bid to ensure that no other ad will show, you could be lose £63,000 a month if you are not aware of what is happening. That is a lot of a clients budget gone with no return...good luck explaining that one.
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