Where's The Organic Listings Gone?
There is always lots of talk in the industry about how PPC (pay per click) is becoming more expensive as CPC's (cost per click) are rising and how SEO (search engine optimisation) is still the best way to go. However, anyone who has tried to get terms to rank naturally in the SERPS (search engine results pages) knows that this is time consuming and costly affair as well.
However, as Google continues to innovate the SERPS with new ad types, maps, etc. we can see that the natural listings are getting moved further and further down the page. We've seen many examples of this over the years, but if you are a dentist in San Francisco, I'm thinking SEO is not the way for you to go.
So the question has to be asked...
Where's the organic listings gone???
See if you can spot them below...
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