Tracking Mobile Through Google Analytics
We saw this recently and thought it was worth mentioning. Google Analytics has recently been updated to allow you to track calls through a website.
http://www.google.com/analytics/apps/about?app_id=56001
This is a very easy way for a site without an an online checkout to make money through a call centre...or even just for those enterpreneurs who have started a site but dont have an online payment system yet. You can publish a phone number on your site and take payments over the phone and by using Google Analytics to track calls, you'll be able to optimise your online marketing efforts.
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Tracking Calls through Google Analytics

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